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This page brings together the analytical view of customer behavior — what they are asking about, how they feel, and whether their issues get resolved — with the raw qualitative feedback they leave after conversations. Use Customer Insights to identify emerging intent patterns and sentiment trends, and Feedback to read what users actually said in their own words.

Customer Insights

The Customer Insights page helps you understand what customers are asking about and how they feel about the experience. It combines intent classification, sentiment scoring, frustration detection, and resolution tracking into a single view to help you identify emerging topics, detect dissatisfaction early, and measure whether the agent resolves the intents it encounters. Navigation: ProjectInsightsCustomer Insights Date range selector: Use the toggle to select 7d, 30d, or 90d. Customer Insight

Customer Sentiment Summary

A banner at the top displays a contextual summary of the analyzed data, for example: “322 analyzed conversations · 144 intent-classified · 322 sentiment-scored · 13 intents detected · 26.7% frustration.” A sentiment indicator (for example, “Mixed Sentiment”) provides a quick qualitative read.

KPI Metric Cards

MetricDescription
Analyzed ConversationsTotal conversations that pipelines analyzed in the selected period. The sub-label shows the breakdown.
Unique IntentsNumber of distinct intents the system identified across all analyzed conversations.
Avg SentimentAverage sentiment score across all conversations. A score near 0 indicates neutral sentiment; positive values indicate positive sentiment.
Frustration RatePercentage of conversations where the system detected user frustration signals (repeated questions, negative language, escalation requests). A warning triangle appears when the rate exceeds the configured threshold.
Resolution RatePercentage of conversations reaching successful resolution. A warning triangle appears when the rate drops below the threshold. The sub-label shows the count of resolved conversations the system evaluated.

Intent Distribution

A horizontal bar chart ranks detected intents by volume. Each bar shows the intent name, count, and percentage of total conversations. The chart groups low-volume intents (typically those below a threshold count) into an “Other” category. The footer indicates the total classified intent assignments and how many low-volume intents the chart grouped.

Sentiment Trajectory

A side-by-side panel displays conversation counts across three sentiment directions:
DirectionDescription
ImprovingConversations where sentiment trended positively over the course of the interaction.
StableConversations where sentiment remained consistent throughout.
DecliningConversations where sentiment deteriorated — candidates for investigation.
The footer indicates the total conversations with sentiment data contributing to the trajectory analysis. A section below the distribution charts plots intent volumes and sentiment scores as time-series data, enabling you to track whether specific intents are growing or shrinking and whether sentiment is trending in the right direction.

Feedback

The Feedback page surfaces end-user feedback captured directly from chat sessions. It gives you access to raw ratings and verbatim comments so you can identify satisfaction patterns, detect underperforming agents or channels, and prioritize improvements based on what users say. Navigation: ProjectInsightsFeedback Date range selector: Use the toggle to select Today, 7d, or 30d.

Filters

Four filter controls let you narrow feedback results:
FilterDescription
All ratingsFilter by feedback rating. Use the dropdown to select a specific star rating or view all ratings.
Comment: anyFilter by comment presence. Choose whether to show all feedback, only entries with comments, or only entries without comments. Entries with comments are often the most actionable for qualitative analysis.
Agent nameFilter by the agent that handled the conversation. Type an agent name to narrow results, useful for isolating feedback for a specific agent after a deployment.
ChannelFilter by the channel through which the conversation occurred. Type a channel name to narrow results.
Click Refresh to reload feedback data with the current filter selections.